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University of New Hampshire

MKT600 - Social Media Marketing

Course Description

This course is designed to build students' social media marketing, advertising, and communication skills by utilizing projects that give students hands-on experience implementing social media marketing strategies. The focus of this course will be understanding social media, developing social media marketing strategies, and tracking their effectiveness in an effort to maximize marketing efforts for businesses. It is expected that students have a basic understanding of various social media platforms. This course is NOT about how to use social media; rather it looks at how we can use social media for marketing efforts. NOTE: MKT 510 is recommended.

Tuition & Fees


Continuing education course enrollment costs and fees vary depending on program criteria and student eligibility. For more information on continuing education course costs click here.




4.0 units

Course Sections

Spring 2024

Mar 25 to May 17
crn: 55664
Time: TBA
Professor(s): Michelle Love
Live Seat Count: 26 available seats - (12 days ago)
Already Started

Fall 2024

Oct 28 to Dec 20
crn: 14920
Time: TBA
Professor(s): Not Listed
Live Seat Count: 30 available seats - (3 days ago)
Registration Opens 07/17/24