ADMN960 - Marketing/Customer Value
Course Description
Serves as the core marketing course in the MBA program. Provides an introduction and overview to the theory and practice of marketing. Explores the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, simulations, and group projects. Focuses on understanding and building customer value in consumer, business-to-business, and services settings. Examines strategic marketing elements (segmentation, targeting, positioning), as well as executional elements (pricing, channels, promotion, and value proposition).
Tuition & Fees
Continuing education course enrollment costs and fees vary depending on program criteria and student eligibility. For more information on continuing education course costs click here.
Location
Online
Credits
3.0 units