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University of New Hampshire

ADMN960 - Marketing/Customer Value

Course Description

Serves as the core marketing course in the MBA program. Provides an introduction and overview to the theory and practice of marketing. Explores the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, simulations, and group projects. Focuses on understanding and building customer value in consumer, business-to-business, and services settings. Examines strategic marketing elements (segmentation, targeting, positioning), as well as executional elements (pricing, channels, promotion, and value proposition).

Tuition & Fees

Varies

Continuing education course enrollment costs and fees vary depending on program criteria and student eligibility. For more information on continuing education course costs click here.

Location

Online

Credits

3.0 units

Course Sections

Spring 2024

Mar 25 to May 17
crn: 53962
Format: In Person
Campus: Durham
Time: 25 Mar 2024 - 17 May 2024 M 5:40 PM - 9:15 PM
Professor(s): Goksel Yalcinkaya
Live Seat Count: 0 available seats - (12 days ago)
Varies
Already Started

Summer 2024

May 28 to Jul 19
crn: 70133
Format:
Campus: Durham
Time: TBA
Professor(s): Goksel Yalcinkaya
Live Seat Count: 0 available seats - (5 days ago)
Varies
Section Full

Fall 2024

Oct 28 to Dec 20
crn: 12295
Format:
Campus: Durham
Time: TBA
Professor(s): Thomas Gruen
Live Seat Count: 38 available seats - (5 days ago)
Varies
Registration Opens 07/17/24